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@LBBOnline
lbbonline.com > news > my-most-immortal-ad-anastasja-black-guinness-surfer

My Most Immortal Ad: Anastasja Black on Guinness' Surfer | LBBOnline

3+ week, 6+ day ago   (293+ words) In the run up to this year’s Immortal Awards deadline, jurors are selecting the campaigns that, in their minds, have stood the test of time: their 'Most Immortal Ad'. Anastasja Black, director at SOUP, selects the timeless ad that continues…...

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lbbonline.com > work > 175421

Modernize an icon. Elevate the experience. | LBBOnline

1+ mon, 1+ week ago   (246+ words) Little Black Book, The Brave Idea Honor the jar and open a window to fragrance. Designalytics tested the new design against 2,400 launched redesigns, and Yankee Candle landed in the top 5% of CPG branding refreshes. Purchase conversion jumped 22.8 points (nearly six…...

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