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Creative Boom
creativeboom.com > inspiration > this-clever-design-trick-by-guinness-means-it-can-modernise-without-any-need-for-a-new-logo

This clever design trick by Guinness means it can modernise without needing a new logo

22+ hour, 8+ min ago   (485+ words) A new campaign for the black stuff smuggles its most recognisable asset into a single word, and it's a genius move. Guinness has a new campaign out, and before you've even looked at it, you may be wondering why the…...

Creative Boom
creativeboom.com > insight > i-questioned-twas-use-of-ai-illustration-in-a-branding-project-heres-their-fascinating-response

I questioned TWA's use of AI illustration in a branding project: here's their fascinating response

1+ week, 21+ hour ago   (471+ words) The Working Assembly used AI in its branding for Untold, but not in the way you might think. Last week, I wrote a critique of The Working Assembly's new identity for voice-journalling app Untold. The article was broadly favourable, but…...

Creative Boom
creativeboom.com > inspiration > take-a-peek-inside-mindspill-the-typographic-diary-of-shrey-kathuria

Take a peek inside Mindspill, the typographic diary of Shrey Kathuria

1+ mon, 2+ week ago   (178+ words) Tap outside or press Esc to close We hear from the Delhi-born, London-based designer behind One Little Independent Records' visual identity about why he launched Mindspill – a growing archive of typographic posters. During a particularly quiet moment in time, when…...

Creative Boom
creativeboom.com > inspiration > ragged-edge-rebrands-ai-notepad-granola-with-a-co-founders-handwriting-and-a-deliberately-imperfect-logo

Ragged Edge rebrands AI notepad Granola with a co-founder's handwriting and a deliberately imperfect logo

1+ mon, 3+ week ago   (531+ words) Tap outside or press Esc to close The fresh identity trended on X on day one, drove Granola's biggest-ever download day, and helped the company raise $125m in funding. Here's how Ragged Edge did it. Which is why I was pleased…...

Creative Boom
creativeboom.com > news > this-rebrand-finds-its-entire-personality-in-one-tiny-typographic-flourish

This clever rebrand finds its entire personality in one tiny flourish

2+ mon, 3+ day ago   (682+ words) Tap outside or press Esc to close Lark Design Studio's new identity for EV cable brand Wottz proves that the best ideas sometimes hide in the smallest details. In an industry that often confuses more with better, Wottz is proof…...

Creative Boom
creativeboom.com > resources > the-best-new-typefaces-for-june-2026

The best new typefaces for June 2026

2+ mon, 3+ week ago   (1062+ words) Tap outside or press Esc to close For all you graphic designers out there, we've rounded up the latest big releases from foundries across the planet. From display fonts to classic serifs and a family inspired by Iceland's wild landscape,…...

Creative Boom
creativeboom.com > news > with-time-comes-taste-schweppes-reimagines-the-brand-it-invented

JKR helps Schweppes rediscover its sparkle with a heritage-inspired redesign

3+ mon, 1+ week ago   (616+ words) Tap outside or press Esc to close Schweppes gets a major glow-up, complete with a new look and the return of Clive the Leopard. We learn more about the brand's latest drive to maintain its dominance in the category. The…...

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