1+ day, 22+ hour ago   (188+ words) Tech companies and other types of advertisers are diligently working to include a human element in their ads. For instance, Anthropic launched an ad for Claude earlier this summer. It asked the question, “What if we started to be more…...

3+ week, 6+ day ago   (483+ words) Few debates in marketing have wasted more time, energy, and money -- not because either discipline lacks value -- but because the separation itself is flawed. Consumers don’t experience brands in silos. Long-term growth rarely happens there either. Yet much of the…...

1+ mon, 6+ day ago   (289+ words) Asahi Super Dry has brought together a Japanese-born artist and AI for a distinctive UK OOH campaign. The lager brand has teamed up with artist and musician Hisham Akira Bharoocha, known for his mixed-media collages, intricate murals and audio/visual…...