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News
Scana Energy rebrand transforms its bears into official mascots
13+ hour, 25+ min ago (225+ words) Research carried out by Landor showed the animals were Scana’s most memorable assets, earning them a spot at the centre of the new identity “In markets where products are increasingly interchangeable, competitive advantage comes from investing in what customers already…...
Why Codea is putting humour at the heart of creativity
1+ week, 6+ day ago (195+ words) For the Barcelona-based studio, humour isn’t just about making people laugh – it’s a way of challenging conventions, as co-founder Ricard Sunyol explains ‘We take our own jokes seriously.’ This somewhat paradoxical statement was adopted by Codea earlier this year to…...
The Conversation: Can design reshape American identity?
1+ mon, 3+ day ago (253+ words) As America turns 250, we speak to leading creatives about the power of design to reinterpret national symbols at a time of deep political and cultural division America’s semiquincentennial has been billed as a unifying milestone – a chance to reflect on…...
Yeti reworks its logo to represent its growing community
2+ mon, 3+ week ago (352+ words) The outdoor brand has once again called on Wieden+Kennedy Portland to create a campaign about the passionate people that use its products In the years since its founding in 2006, Yeti has grown to become not just a retailer of…...