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News

Creative Review
creativereview.co.uk > scana-energy-rebrand-bear-mascots-landor

Scana Energy rebrand transforms its bears into official mascots

13+ hour, 25+ min ago   (225+ words) Research carried out by Landor showed the animals were Scana’s most memorable assets, earning them a spot at the centre of the new identity “In markets where products are increasingly interchangeable, competitive advantage comes from investing in what customers already…...

Creative Review
creativereview.co.uk > codea-humour-taking-jokes-seriously-oatly-offf

Why Codea is putting humour at the heart of creativity

1+ week, 6+ day ago   (195+ words) For the Barcelona-based studio, humour isn’t just about making people laugh – it’s a way of challenging conventions, as co-founder Ricard Sunyol explains ‘We take our own jokes seriously.’ This somewhat paradoxical statement was adopted by Codea earlier this year to…...

Creative Review
creativereview.co.uk > the-conversation-america-250-national-identity-design

The Conversation: Can design reshape American identity?

1+ mon, 3+ day ago   (253+ words) As America turns 250, we speak to leading creatives about the power of design to reinterpret national symbols at a time of deep political and cultural division America’s semiquincentennial has been billed as a unifying milestone – a chance to reflect on…...

Creative Review
creativereview.co.uk > yeti-ad-campaign-wieden-kennedy-logo

Yeti reworks its logo to represent its growing community

2+ mon, 3+ week ago   (352+ words) The outdoor brand has once again called on Wieden+Kennedy Portland to create a campaign about the passionate people that use its products In the years since its founding in 2006, Yeti has grown to become not just a retailer of…...