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News
These suggestive billboard posters are making people do a double take
1+ day, 9+ hour ago (345+ words) 'What's in your vag?' is an intimate twist on a viral trend. The best billboard ads have to grab attention on a busy high street, and this campaign has certainly done that. Commuters at Madrid's Atocha train station found themselves…...
This ridiculous film poster is surprisingly beautiful
3+ day, 4+ hour ago (9+ words) Creative Bloq...
Robert Eggers’ Werwulf poster is irking perfectionists
2+ week, 5+ day ago (359+ words) Fans are divided by one tiny design detail. The poster for Robert Eggers' Werwulf has landed, and (most) fans are singing its praises. Paired with the terrifying trailer, this eerie poster brings the promise of a new classic from the…...
I’m claiming it, these fan-made movie posters are far superior
1+ mon, 1+ week ago (296+ words) Where’s the artistry gone? A good movie poster design is the cherry on top when it comes to cinematic masterpieces – think Jaws, Back to the Future or Alien – but they're not exactly a dime a dozen. From the plague of floating…...
Have we lost the joy of branding?
1+ mon, 1+ week ago (785+ words) The best projects embrace the fun, says Brand Impact Awards judge. Over the last five years I’ve noticed a quiet shift happening in the creative industry. Not the kind you can point to in a trend report or attribute to…...
McDonald’s new billboards are painfully relatable
1+ mon, 1+ week ago (181+ words) But it’s nothing a McFlurry can’t fix. McDonald's has dropped an ingenious new campaign that celebrates the joys of the humble McFlurry – no matter the occasion. From breakups to bad jokes, the simple billboard campaign is a perfect homage to…...
The dos and don'ts of naming a brand
2+ mon, 2+ day ago (1006+ words) Mountain Valley vs. Liquid Death. They both sell water. One sounds refreshing. The other sounds like a rock band or a media company. One tells you where it’s from. The other makes you double-take. Same product, wildly different runways. A…...
The best branding happens when we embrace our collective stupidity
2+ mon, 2+ day ago (330+ words) When we stop correcting popular misconceptions and lean into them instead, something magical happens. Because that magnet – whose iconic design even appeared at this year's Eurovision Song Contest – is doing something most carefully plotted brand strategies only dream of. It's…...
From Microsoft Mico to Apple's Little Finder Guy: why a cute brand mascot isn't enough
2+ mon, 5+ day ago (156+ words) Designers should think about it like hiring a person. Cute AI mascots are suddenly everywhere. Microsoft introduced Mico, a cartoon puppy for its AI design assistant. Apple’s Little Finder Guy now waves on your Mac screen. Mozilla and others have…...
Is the original Matrix poster really as bad as the director thinks?
2+ mon, 2+ week ago (194+ words) Lilly Wachowski thinks it looks like early "AI slop". As a child of the '90s, I grew up with the original Matrix trilogy. Back then, those films were the epitome of cool. I, however, as a twelve year old in my…...