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News
Philip Nai: What happens at your front desk can make or break your brand
3+ week, 2+ day ago (760+ words) We spend a lot of time talking about branding. And rightly so. These things matter. But sometimes, we forget something very fundamental. A brand is experienced through people. Just last week, I had the opportunity to facilitate a workshop for…...
Why brands don't fail overnight: 9 mistakes that weaken your brand
3+ week, 5+ day ago (1016+ words) Dionysis Livanis is a Brand Consultant and Creative Director with… When people think of a brand failing, they often imagine one big mistake. A disastrous rebrand. A PR crisis. A product launch that falls flat. But as a brand strategist…...
Helen Edwards on Branding: Let dormant brands lie
5+ day, 5+ hour ago (31+ words) including Fray Bentos Campaign UK Fray Bentos may be a tempting prospect, but it will take more than marketing to fix the brand....
Final call for entries: afaqs! Foxglove Awards 2026 awaits India's young agencies
2+ day, 22+ hour ago (451+ words) The clock is ticking for India's young agencies. With the September 18, 2026 entry deadline approaching, the afaqs! Foxglove Awards 2026 is entering its final phase, giving agencies one last opportunity to put their strongest work forward for the 12th edition of the awards....
Creative Q&A With Zachary Alden
5+ day, 2+ hour ago (408+ words) Originally from San Jose, California, Zachery Alden began dancing in high school at South Bay Dance Center under Kit Ashleigh-Dean and Anton Pankevich. He continued his training as a trainee with Ballet San Jose under the direction of José Carreño…...
LOCK YOUR BRAND VOICE FOREVER
2+ week, 5+ day ago (1046+ words) economy, brand voice is the single most critical asset for establishing trust, commanding authority, and...
Indiana Jones' Original Temple of Doom Poster Is Giving Screen Used Props a Run for Their Money
2+ week, 5+ day ago (342+ words) ComicBook.com Screen used props are usually the most dominant items in auctions featuring movie memorabilia, however it seems that there is just as much interest in owning original movie posters for some classic blockbusters of decades past. After a…...
GUEST COLUMN: Does a city really need a brand?
1+ week, 6+ hour ago (385+ words) Editor's note: All opinions, columns and letters reflect the views of the individual writer and not necessarily those of the IDS or its staffers. In 2025, Bloomington paid CivicBrand $95,000 to develop a brand for the city, and it's safe to say…...
Does your life matter? Inquiry into brands, Part 3
3+ week, 5+ day ago (34+ words) Strange things humans do This time we are going to go where most brand marketing articles rarely tread: inquiring into the nature of existence. What …...
10 Corporate Disasters From The 1980s That Still Haunt Brand Managers - AOL
4+ week, 21+ hour ago (431+ words) In 1985, Coca-Cola changed its most recognizable formula after years of losing ground to Pepsi. The new drink, dubbed New Coke, passed taste tests, yet consumers reacted with fury. Coke eventually restored the original formula as Coca-Cola Classic. The lesson was…...