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News
Breaking category convention: examining the chemistry behind bold work
5+ day, 5+ hour ago (131+ words) Chris Howatson, Laura Halbert In this session from Mumbrella’s Finance Marketing Summit 2026, Allianz Australia general manager of customer strategy and marketing Laura Halbert and Howatson+Company founder and CEO Chris Howatson unpack the strategy and organisational work behind Allianz’s Care…...
Beyond the Brief: “We had to sell annoying as a superpower” – Sunday Gravy on National Tiles’ new ‘Annoyingly Good’ brand platform
6+ day, 2+ hour ago (994+ words) What was the brief, and what did you want people to think or feel about National Tiles after seeing this? Brigitte Bayard, Head of Strategy, Sunday Gravy: National Tiles was famous for its promotions and iconic radio ads, but less…...
Helen Edwards on Branding: Let dormant brands lie
5+ day, 17+ hour ago (31+ words) including Fray Bentos Campaign UK Fray Bentos may be a tempting prospect, but it will take more than marketing to fix the brand....
In Marketing “Be Different” Is Overrated
1+ week, 6+ day ago (354+ words) There’s a common piece of marketing advice that I think gets interpreted the wrong way: you need to stand out. Be different. Don’t look like everyone else. Somehow, “different” has increasingly become “weird.” Weird hero shot. Weird hotel interiors. Weird…...
Philip Nai: What happens at your front desk can make or break your brand
3+ week, 3+ day ago (760+ words) We spend a lot of time talking about branding. And rightly so. These things matter. But sometimes, we forget something very fundamental. A brand is experienced through people. Just last week, I had the opportunity to facilitate a workshop for…...
Why brands don't fail overnight: 9 mistakes that weaken your brand
3+ week, 6+ day ago (1016+ words) Dionysis Livanis is a Brand Consultant and Creative Director with… When people think of a brand failing, they often imagine one big mistake. A disastrous rebrand. A PR crisis. A product launch that falls flat. But as a brand strategist…...
Does your life matter? Inquiry into brands, Part 3
3+ week, 6+ day ago (34+ words) Strange things humans do This time we are going to go where most brand marketing articles rarely tread: inquiring into the nature of existence. What …...
10 Corporate Disasters From The 1980s That Still Haunt Brand Managers - AOL
4+ week, 1+ day ago (431+ words) In 1985, Coca-Cola changed its most recognizable formula after years of losing ground to Pepsi. The new drink, dubbed New Coke, passed taste tests, yet consumers reacted with fury. Coke eventually restored the original formula as Coca-Cola Classic. The lesson was…...