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News
Sydney Sweeney faces backlash for ‘sexualising women’s sport’ in betting ad
1+ hour, 2+ min ago (478+ words) Olympic athletes have come out in force to condemn a sports betting advert featuring actor Sydney Sweeney in various states of undress. The campaign, for US sports prediction market company Novig, depicts Sweeney in minimal to no clothing while she…...
DPDP deadline could force brands to rebuild Gen Alpha targeting around parents and households
6+ hour, 19+ min ago (1019+ words) India’s advertising industry has less than a year to prepare for a fundamental change in how brands can reach children online. For advertisers, the impact could be broader than simply losing another targeting signal. “The result is that the addressable…...
GIO Builds On ‘Great Insurance, Obviously’ With Hyper-Contextual Billboards Via Leo Australia
6+ hour, 57+ min ago (327+ words) Following the launch of the new brand platform ‘Great Insurance, Obviously’, GIO and Leo Australia have brought the red safety mat into the real world through a series of hyper-contextual outdoor installations, designed around the environments they inhabit. Building on…...
Denny's harnesses the power of a viral internet sensation in new ad
10+ hour, 11+ min ago (24+ words) Campaign UK Contact Customer Support at Welcome to the new Campaign site...
Ascott appoints Melbourne Social Co as social media agency of record for Quest, Citadines and lyf
7+ hour, 2+ min ago (256+ words) Australia – Melbourne Social Co has been appointed as the social media agency of record for Quest Apartment Hotels, Citadines and lyf, three hospitality brands under The Ascott Limited, following a competitive pitching process. The Melbourne-based agency will lead social media…...
CARTOON: The new king of the mountain
5+ hour, 48+ min ago (46+ words) The voting dividend. Review-Journal editorial cartoonist Michael Ramirez is a two-time winner of the Pulitzer Prize and a four-time winner of the Sigma Delta Chi Award. Take a look at some editorial cartoons from across the U.S. and world. Nike loses…...
F5 Shanghai’s Jimyi Xu: AI content is flooding the market, what remains irreplaceable? – Campaign Brief Asia
6+ hour, 28+ min ago (559+ words) It has taken only about a year for AI content to emerge and become widely applied across the advertising industry. Based on F5’s own first-hand experience, technology itself is not the barrier. As long as people are willing to learn…...