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News
Helen Edwards on Branding: Let dormant brands lie
5+ day, 2+ hour ago (31+ words) including Fray Bentos Campaign UK Fray Bentos may be a tempting prospect, but it will take more than marketing to fix the brand....
Meet Sarah Martinon, the illustrator luxury houses are turning to for something no machine can draw
5+ day, 4+ hour ago (576+ words) Instead of turning to AI for their latest campaigns, Hermès and Chanel hired the Paris artist. The result is something widely loved online, and not just by creatives either. We speak to the human who got everyone talking this summer....
Brocade works show artistic creativity
1+ week, 6+ day ago (205+ words) At the heart of this transformation are ongoing breakthroughs in interweaving warp and weft threads. In the past, brocade patterns were woven with colored warp and weft threads, but limitations in the weaving process restricted the palette to no more…...
myCar appoints DO as creative agency of record
2+ week, 5+ day ago (297+ words) mycar Tyre & Auto has appointed DO.ANZ as its creative agency of record following a competitive pitch. The appointment will see the independent agency work closely with mycar to support the next phase of the brand’s growth, delivering strategic and…...
How Perfectly Fitting Game Logos Are Made
2+ week, 6+ day ago (1372+ words) Where does a game's "first impression" come from? Naturally, the first things that come to mind are the logo representing the title and the key art encountered in storefronts. However, once a game launches and expands into DLC, sequels, merchandise,…...
The creative women shaping Nine Yards’: Part 2
2+ week, 6+ day ago (513+ words) What have been some of the biggest lessons you have learnt from building businesses in Johannesburg’s creative sector? One of the biggest lessons I’ve learnt is that creativity and commercial thinking aren’t at odds with one another. In fact, they…...
Creative Design???s Role in Shaping Music Branding, from Album Art to Artist Websites
3+ week, 5+ hour ago (701+ words) Posted by Substream Staff | Aug 23, 2026 | Culture | 0 | Before you’ve heard a single note, you’ve already formed an opinion about what you’re about to hear. That’s what album art does. It lands in your feed, shows up on a merch table, loads…...
CREATIVITY MUST MEET STRATEGY AS MSME DIRECTOR CHALLENGES EMERGING DESIGNERS
3+ week, 3+ day ago (340+ words) EZULWINI — A talented designer may have the perfect sketch, but without access to markets, finance and business knowledge, that creativity can struggle to leave the drawing board. This was the message from MSME Director Mluleki Dlamini, who urged emerging designers…...
Why brands don't fail overnight: 9 mistakes that weaken your brand
3+ week, 5+ day ago (1016+ words) Dionysis Livanis is a Brand Consultant and Creative Director with… When people think of a brand failing, they often imagine one big mistake. A disastrous rebrand. A PR crisis. A product launch that falls flat. But as a brand strategist…...
Raleigh Chopper Nostalgia: A Lesson In Branding
3+ week, 5+ day ago (430+ words) The whirlwind of tweets and online tributes to the beloved Chopper, Grifter, and Burner reminds us of an era long past. The story of Raleigh is not just about bikes or corporate failure; it’s a lesson about brands tethered too…...