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News
Brooke Bond Red Label’s ‘Shree Ganesh Apnepan Ka’ Made Chai a Bridge to Togetherness | Storyboard 18
22+ hour, 22+ min ago (175+ words) Storyboard18 is Network18 Group's flagship platform focussed on the advertising and marketing community and a leading source of news and analyses. For over two decades as a TV show on CNBC-TV18, Storyboard18 has championed and chronicled the business of brands, the rise of…...
Just In Time launches ‘Watching Out For You’ campaign with Ayushmann Khurrana
1+ day, 1+ hour ago (331+ words) Watch retailer Just In Time has launched a new campaign, ‘Watching Out For You’, featuring actor and brand ambassador Ayushmann Khurrana. The campaign centres on the idea that selecting a watch involves more than choosing a design. It looks at…...
‘Screen, Stage, and Shop’: Indian Kids’ IP EMoMee outlines global expansion strategy
3+ day, 20+ hour ago (1224+ words) Artificial intelligence is beginning to materially alter the economics of animation production, with Indian children’s IP company EMoMee claiming that parts of its production process that previously took months can now be completed within hours. “What would take us three…...
Pidilite’s PPS partners with Dialogues Design Directories to engage future architects
4+ day, 2+ hour ago (170+ words) Curated by Architect Sanjay Puri and organised by Event Director Ridhima Prabhu, Dialogues Events, the one-day architectural convention brought together 1000+ third-, fourth- and final-year B.Arch students from over 12 architecture institutions across Mumbai and Navi Mumbai, allowing aspiring architects to engage…...
Rs20 paywalls to Rs15 lakh shows: Inside India’s microdrama economics
6+ day, 2+ hour ago (1475+ words) India's increasingly crowded microdrama market may be attracting broadcasters, OTT platforms, startups and even commerce companies, but the economics of the format are still being worked out. Sabarish Venkat, CEO of Kadhai Shorts says the industry is currently spending anywhere…...
BCCI ropes in Campa Cola, ChatGPT, SBI Life as associate partners at up to ₹1.31 crore per match
5+ day, 23+ hour ago (353+ words) The Board of Control for Cricket in India (BCCI) has brought in Reliance Consumer Products’ soft drink brand Campa Cola, SBI Life and ChatGPT as associate partners for bilateral matches played in India, as per an ET report. The partnership…...
McCain Foods India names Aditya Krishna MD; Avishek Kar elevated to Commercial Director
6+ day, 23+ hour ago (330+ words) McCain Foods India has appointed Aditya Krishna as Managing Director, succeeding Mainak Dhar, who is moving into an expanded leadership role within the company. Avishek Kar has concurrently been elevated to Commercial Director, succeeding Krishna in the role. The leadership…...
Why Almond House????s Chaitanya Muppala is betting big on Indian chocolate
1+ week, 1+ day ago (472+ words) Storyboard18 is Network18 Group's flagship platform focussed on the advertising and marketing community and a leading source of news and analyses. For over two decades as a TV show on CNBC-TV18, Storyboard18 has championed and chronicled the business of brands, the rise of…...
PUBG maker Krafton to invest another $250 million in India over next three to four years
1+ week, 1+ day ago (426+ words) South Korean gaming company Krafton, known for PUBG and Battlegrounds Mobile India (BGMI), plans to put another $250 million into India over the next three to four years as it broadens its focus to artificial intelligence, robotics and deep tech. The…...
“If I am not associated with Sarkar, the perfume should still stand”: Bhuvan Bam
1+ week, 4+ day ago (1068+ words) “We have built a brand that if I am not even associated with this brand, then also the perfume is just gas,” Bam said in a fireside chat moderated by Storyboard18’s Sakshi Dhingra. Bam said the brand is completely bootstrapped…...