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News
NYFHealth® Announces Human Lens Co-Chairs and Specialty Jury
3+ day, 1+ hour ago (236+ words) New Category Human Lens: The Lived Experience: Honors Healthcare Storytelling that gives Voice to Real Lives The 2026 Human Lens Specialty Jury brings together creative leaders, patient advocates, storytellers, and social impact experts whose perspectives span both professional expertise and lived…...
Personalize live viewing, monetize every impression, and reach every device with AWS Elemental at IBC 2026
3+ day, 4+ hour ago (416+ words) Live video audiences now expect content-aware streams, per-viewer personalization, and monetization opportunities that respond to what’s happening on screen. But because each has historically required its own vendor, its own pipeline, and its own operational overhead, competing priorities force teams…...
Magewell and Zixi Develop Cost Effective and Reliable Live Video Over IP Workflow
3+ day, 11+ hour ago (568+ words) Roastbrief US Magewell and Zixi Develop Cost Effective and Reliable Live Video Over IP Workflow Magewell’s Ultra Encode encoders and Pro Convert IP decoders, paired with the Zixi Software Platform, deliver broadcast-grade live video over any IP network end to…...
Spectra Logic Introduces Media Insight for Faster Discovery, Preview, and Retrieval of Archived Media
5+ day, 1+ hour ago (307+ words) Roastbrief US Boulder, Colorado, September 8, 2026 â Spectra Logic®, a global leader in data management and data storage solutions, today announced the availability of Media Insight, a new capability for its Rio Media Suite platform that makes archived media easier to…...
From Channel-Centric to Business-Centric: The Strategy-First Agency
5+ day ago (1199+ words) Dwyer also notes that technical capability still matters, but being brilliant at operating a platform isn’t enough anymore. What becomes more valuable is judgment—understanding the client’s business, seeing the bigger picture, and identifying which lever matters most. Rohan Dwyer,…...
Collective Measures Appoints Rachel Hipschman as Senior Director of Growth
5+ day, 1+ hour ago (312+ words) Roastbrief US MINNEAPOLIS â September 08, 2026 â Collective Measures, the independent, 100% employee-owned media and analytics agency, has appointed Rachel Hipschman as senior director of growth, strengthening its leadership team as the agency looks to accelerate new business and expand its national…...
PetSmart Selects BarkleyOKRP as Creative and Media Integrated Agency of Record
5+ day, 2+ hour ago (245+ words) Roastbrief US 25, 2026â PetSmart has named BarkleyOKRP its creative and media agency of record following a competitive review led by Pile+Co, consolidating key marketing responsibilities under one integrated agency partner BarkleyOKRP will lead strategy, creative, media, data and analytics, helping…...
Zixi and Kiloview Partner to Deliver Broadcast-Grade IP Video Workflows Across Live Production and Contribution
5+ day, 6+ hour ago (520+ words) Roastbrief US...
Beyond Keyword-Matching: Music as Intentional Storytelling
6+ day, 5+ hour ago (214+ words) September, 2026.- Swell Sound is an audio post service—you hire them, they create a killer mix, they hand it over. Topshelf is a different animal: a catalog and a licensing relationship. Elad Marish, Founder & ECD of Swell Sound, explains that…...
Return on Intelligence: The Evolution from ROI to Measurable Outcomes
1+ week, 3+ day ago (775+ words) In this interview, Preston-White discusses the biggest evolution in search behaviors since Google’s inception. Croud’s Consumer Index: The Validation Economy found that 39% of US consumers are already using LLMs in their shopping journey, and 73% of those AI users turn to…...