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Top story March 7, 2025 7:28 am Nearly eight out of ten mailshots – including direct mail, door-drops and business mail – were read or looked at… Indepth, News February 24, 2025 9:25 am Advertising and marketing agencies are facing a major challenge to their environmental record amid claims that one of the sector’s… Id
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News
Major travel brands sent packing over 'eco' ad claims
4+ day, 22+ hour ago (603+ words) September 9, 2026 8:53 am Thomas Cook, Loveholidays and DialAFlight have all been battered by the advertising watchdog for making environmental claims in their advertising campaigns without being “clear and transparent” about what they were based on. The rulings form part of a…...
McDonald's shake-up sees new head of CRM and loyalty
6+ day, 22+ hour ago (364+ words) September 7, 2026 12:12 pm McDonald’s UK has overhauled its marketing operations to create the new role of head of CRM, loyalty, partnerships and social just three months after promoting “lifer” Tim Kenward to CMO and senior vice president. Although the role is…...
Brown-Forman pours more brands into social shop TSA
2+ week, 6+ day ago (393+ words) August 24, 2026 10:59 am Brown-Forman, the company behind Jack Daniel’s, has expanded its partnership with digital agency TSA by appointing it to lead the social and creator strategy for super-premium gin brand Gin Mare and raspberry liqueur Chambord. The new remit sees…...
Ikea takes on resale giants with furniture marketplace
3+ week, 6+ day ago (385+ words) August 18, 2026 9:25 am Ikea is challenging the likes of eBay and Vinted by prepping the launch of its own second-hand marketplace in the UK later this year, with Ikea Family members able to buy and sell pre-owned furniture directly from one…...