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Top story March 7, 2025 7:28 am Nearly eight out of ten mailshots – including direct mail, door-drops and business mail – were read or looked at… Indepth, News February 24, 2025 9:25 am Advertising and marketing agencies are facing a major challenge to their environmental record amid claims that one of the sector’s… Id

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News

DecisionMarketing
decisionmarketing.co.uk > news > mccawley-joins-decision-marketing-as-associate-editor

McCawley joins Decision Marketing as associate editor

6+ day, 1+ hour ago   (321+ words) September 8, 2026 9:27 am Former Marketing Week and Precision Marketing deputy editor Ian McCawley is joining the Decision Marketing team as associate editor to drive new content opportunities across the online publication. Launched back in 2010, Decision Marketing remains the only independently owned,…...

DecisionMarketing
decisionmarketing.co.uk > news > stanley-tucci-just-too-busy-enjoying-life-for-moretti-ad

Stanley Tucci 'just too busy enjoying life' for Moretti ad

6+ day, 18+ hour ago   (328+ words) September 7, 2026 3:31 pm Birra Moretti is launching the latest instalment of its Enjoy Life’s Simple Pleasures platform, which highlights its Italian heritage by promoting the joy of good beer, good food and good company. The brewer was founded in Udine in…...

DecisionMarketing
decisionmarketing.co.uk > news > mindful-chef-highlights-fuller-life-in-mccann-ad-debut

Mindful Chef highlights 'fuller life' in McCann ad debut

6+ day, 20+ hour ago   (529+ words) September 7, 2026 2:36 pm Recipe box company Mindful Chef has launched its first campaign through newly appointed McCann London as it looks to boost its position in an increasingly crowded market. “Eat for Joy” explores the life benefits that come from eating…...

DecisionMarketing
decisionmarketing.co.uk > news > patrick-affleck-moves-on-up-in-havas-village-restructure

Patrick Affleck moves on up in Havas Village restructure

1+ week, 4+ day ago   (668+ words) September 2, 2026 9:24 am Havas has overhauled its Village network across the UK and Ireland, promoting Havas Media Network chief executive Patrick Affleck to CEO of operations in London, Manchester, and Dublin. The French-owned group says that the restructure is designed to…...

DecisionMarketing
decisionmarketing.co.uk > news > the-collective-takes-its-yogs-to-the-nation-in-first-tv-ad

The Collective takes its yogs to the nation in first TV ad

1+ week, 6+ day ago   (364+ words) September 1, 2026 10:49 am Premium yoghurt brand The Collective is launching its debut masterbrand TV campaign, taking its adult and kids ranges to a national audience for the first time. “The Dairy Shaker-Uppers” has been created, planned and bought by Bountiful Cow…...

DecisionMarketing
decisionmarketing.co.uk > top-story > omnicom-unveils-9-1bn-billings-agency-hearts-united

Omnicom unveils $9.1bn billings agency Hearts United

1+ week, 6+ day ago   (412+ words) September 1, 2026 9:39 am Omnicom Media has combined Hearts & Science’s data-driven approach with Mediahub’s heritage in creative media planning to form Hearts United, a new global agency network managing $9.1bn in worldwide billings across 40 markets. Omnicom insists the move is part of its…...

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decisionmarketing.co.uk > news > brown-forman-pours-more-brands-into-social-shop-tsa

Brown-Forman pours more brands into social shop TSA

2+ week, 6+ day ago   (393+ words) August 24, 2026 10:59 am Brown-Forman, the company behind Jack Daniel’s, has expanded its partnership with digital agency TSA by appointing it to lead the social and creator strategy for super-premium gin brand Gin Mare and raspberry liqueur Chambord. The new remit sees…...

DecisionMarketing
decisionmarketing.co.uk > top-story > selfridges-unites-digital-data-and-tech-under-new-chief

Selfridges unites digital, data and tech under new chief

3+ week, 6+ day ago   (299+ words) August 18, 2026 10:51 am Selfridges has appointed its first head of product and data in a new consolidated leadership role, combining oversight of digital experiences, omnichannel retail technology, CRM platforms, and enterprise data ecosystems as it seeks to get ever closer to…...