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Top story March 7, 2025 7:28 am Nearly eight out of ten mailshots – including direct mail, door-drops and business mail – were read or looked at… Indepth, News February 24, 2025 9:25 am Advertising and marketing agencies are facing a major challenge to their environmental record amid claims that one of the sector’s… Id
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News
Major travel brands sent packing over 'eco' ad claims
4+ day, 22+ hour ago (603+ words) September 9, 2026 8:53 am Thomas Cook, Loveholidays and DialAFlight have all been battered by the advertising watchdog for making environmental claims in their advertising campaigns without being “clear and transparent” about what they were based on. The rulings form part of a…...
McCawley joins Decision Marketing as associate editor
6+ day, 1+ hour ago (321+ words) September 8, 2026 9:27 am Former Marketing Week and Precision Marketing deputy editor Ian McCawley is joining the Decision Marketing team as associate editor to drive new content opportunities across the online publication. Launched back in 2010, Decision Marketing remains the only independently owned,…...
Omnicom unveils $9.1bn billings agency Hearts United
1+ week, 6+ day ago (412+ words) September 1, 2026 9:39 am Omnicom Media has combined Hearts & Science’s data-driven approach with Mediahub’s heritage in creative media planning to form Hearts United, a new global agency network managing $9.1bn in worldwide billings across 40 markets. Omnicom insists the move is part of its…...