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Top story March 7, 2025 7:28 am Nearly eight out of ten mailshots – including direct mail, door-drops and business mail – were read or looked at… Indepth, News February 24, 2025 9:25 am Advertising and marketing agencies are facing a major challenge to their environmental record amid claims that one of the sector’s… Id
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News
Major travel brands sent packing over 'eco' ad claims
4+ day, 22+ hour ago (603+ words) September 9, 2026 8:53 am Thomas Cook, Loveholidays and DialAFlight have all been battered by the advertising watchdog for making environmental claims in their advertising campaigns without being “clear and transparent” about what they were based on. The rulings form part of a…...
McDonald's shake-up sees new head of CRM and loyalty
6+ day, 22+ hour ago (364+ words) September 7, 2026 12:12 pm McDonald’s UK has overhauled its marketing operations to create the new role of head of CRM, loyalty, partnerships and social just three months after promoting “lifer” Tim Kenward to CMO and senior vice president. Although the role is…...
NatWest brings in chief to boost??1.2bn tech overhaul
1+ week, 4+ day ago (472+ words) September 2, 2026 11:32 am NatWest Group has appointed a new chief data and analytics officer to drive its extensive digital transformation, backed by a £1.2bn technology investment, which is ushering in a data-driven approach to deliver hyper-personalisation and AI at scale across its…...
Marketers face 'trilemma' as traditional search croaks it
2+ week, 5+ day ago (509+ words) August 25, 2026 9:43 am Marketing chiefs are facing an unprecedented operational “trilemma” as flat corporate budgets and aggressive growth targets collide with the death of traditional search marketing. That is according to Gartner’s Hype Cycle for Digital Marketing 2026 report which claims the…...
Uber slams 'disproportionate'???825m Dutch GDPR fine
2+ week, 6+ day ago (357+ words) August 24, 2026 11:41 am Uber is facing one of the largest monetary penalties issued under GDPR, with the Dutch data protection authority set to slap the business with a €825m (£706m) fine over its use of automated systems to deactivate driver accounts. The fine…...