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Top story March 7, 2025 7:28 am Nearly eight out of ten mailshots – including direct mail, door-drops and business mail – were read or looked at… Indepth, News February 24, 2025 9:25 am Advertising and marketing agencies are facing a major challenge to their environmental record amid claims that one of the sector’s… Id
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News
Major travel brands sent packing over 'eco' ad claims
4+ day, 22+ hour ago (603+ words) September 9, 2026 8:53 am Thomas Cook, Loveholidays and DialAFlight have all been battered by the advertising watchdog for making environmental claims in their advertising campaigns without being “clear and transparent” about what they were based on. The rulings form part of a…...
Stanley Tucci 'just too busy enjoying life' for Moretti ad
6+ day, 18+ hour ago (328+ words) September 7, 2026 3:31 pm Birra Moretti is launching the latest instalment of its Enjoy Life’s Simple Pleasures platform, which highlights its Italian heritage by promoting the joy of good beer, good food and good company. The brewer was founded in Udine in…...
Brown-Forman pours more brands into social shop TSA
3+ week ago (393+ words) August 24, 2026 10:59 am Brown-Forman, the company behind Jack Daniel’s, has expanded its partnership with digital agency TSA by appointing it to lead the social and creator strategy for super-premium gin brand Gin Mare and raspberry liqueur Chambord. The new remit sees…...
Trad search is so over, give us pics, youngsters insist
3+ week, 4+ day ago (601+ words) August 20, 2026 9:32 am Further evidence has emerged that marketers are on a different page to Gen Z, with the cohort abandoning traditional search in favour of visual and conversational discovery, forcing retailers and travel brands to rethink how customers find products…...