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Top story March 7, 2025 7:28 am Nearly eight out of ten mailshots – including direct mail, door-drops and business mail – were read or looked at… Indepth, News February 24, 2025 9:25 am Advertising and marketing agencies are facing a major challenge to their environmental record amid claims that one of the sector’s… Id
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News
Major travel brands sent packing over 'eco' ad claims
4+ day, 22+ hour ago (603+ words) September 9, 2026 8:53 am Thomas Cook, Loveholidays and DialAFlight have all been battered by the advertising watchdog for making environmental claims in their advertising campaigns without being “clear and transparent” about what they were based on. The rulings form part of a…...
McCawley joins Decision Marketing as associate editor
6+ day, 1+ hour ago (321+ words) September 8, 2026 9:27 am Former Marketing Week and Precision Marketing deputy editor Ian McCawley is joining the Decision Marketing team as associate editor to drive new content opportunities across the online publication. Launched back in 2010, Decision Marketing remains the only independently owned,…...
Marketers face 'trilemma' as traditional search croaks it
2+ week, 5+ day ago (509+ words) August 25, 2026 9:43 am Marketing chiefs are facing an unprecedented operational “trilemma” as flat corporate budgets and aggressive growth targets collide with the death of traditional search marketing. That is according to Gartner’s Hype Cycle for Digital Marketing 2026 report which claims the…...
M&S beefs up transformation with new AI and data chief
2+ week, 5+ day ago (476+ words) August 25, 2026 12:36 pm Marks & Spencer has appointed its first head of data and AI delivery to lead the strategic and scalable execution of major data and AI programmes across the retail group. Nathan Davies has taken up the role with immediate…...
Cazoo tackles 'mental' car search with platform refresh
3+ week, 4+ day ago (380+ words) August 20, 2026 10:50 am Used-car marketplace Cazoo is taking on market leader Auto Trader by tackles the industry’s biggest challenge of building buyer trust in a new campaign that aims to improve transparency and remove friction from the car search process. “Honestly,…...
Greene King hires easyJet chief to drive tech overhaul
3+ week, 4+ day ago (485+ words) August 20, 2026 8:38 am Greene King, one of the UK’s leading pub, restaurant and hotel operators, has appointed its first chief data and technology officer as part of a multi-million-pound technology overhaul to drive efficiencies, focusing on backend automation and frontend customer…...
Selfridges unites digital, data and tech under new chief
3+ week, 6+ day ago (299+ words) August 18, 2026 10:51 am Selfridges has appointed its first head of product and data in a new consolidated leadership role, combining oversight of digital experiences, omnichannel retail technology, CRM platforms, and enterprise data ecosystems as it seeks to get ever closer to…...