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Top story March 7, 2025 7:28 am Nearly eight out of ten mailshots – including direct mail, door-drops and business mail – were read or looked at… Indepth, News February 24, 2025 9:25 am Advertising and marketing agencies are facing a major challenge to their environmental record amid claims that one of the sector’s… Id

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News

DecisionMarketing
decisionmarketing.co.uk > news > mccawley-joins-decision-marketing-as-associate-editor

McCawley joins Decision Marketing as associate editor

6+ day, 1+ hour ago   (321+ words) September 8, 2026 9:27 am Former Marketing Week and Precision Marketing deputy editor Ian McCawley is joining the Decision Marketing team as associate editor to drive new content opportunities across the online publication. Launched back in 2010, Decision Marketing remains the only independently owned,…...

DecisionMarketing
decisionmarketing.co.uk > news > marketers-face-trilemma-as-traditional-search-croaks-it

Marketers face 'trilemma' as traditional search croaks it

2+ week, 5+ day ago   (509+ words) August 25, 2026 9:43 am Marketing chiefs are facing an unprecedented operational “trilemma” as flat corporate budgets and aggressive growth targets collide with the death of traditional search marketing. That is according to Gartner’s Hype Cycle for Digital Marketing 2026 report which claims the…...

DecisionMarketing
decisionmarketing.co.uk > top-story > ms-beefs-up-transformation-with-new-ai-and-data-chief

M&S beefs up transformation with new AI and data chief

2+ week, 5+ day ago   (476+ words) August 25, 2026 12:36 pm Marks & Spencer has appointed its first head of data and AI delivery to lead the strategic and scalable execution of major data and AI programmes across the retail group. Nathan Davies has taken up the role with immediate…...

DecisionMarketing
decisionmarketing.co.uk > news > trad-search-is-so-over-give-us-pics-youngsters-insist

Trad search is so over, give us pics, youngsters insist

3+ week, 4+ day ago   (601+ words) August 20, 2026 9:32 am Further evidence has emerged that marketers are on a different page to Gen Z, with the cohort abandoning traditional search in favour of visual and conversational discovery, forcing retailers and travel brands to rethink how customers find products…...

DecisionMarketing
decisionmarketing.co.uk > news > cazoo-tackles-mental-car-search-with-platform-refresh

Cazoo tackles 'mental' car search with platform refresh

3+ week, 4+ day ago   (380+ words) August 20, 2026 10:50 am Used-car marketplace Cazoo is taking on market leader Auto Trader by tackles the industry’s biggest challenge of building buyer trust in a new campaign that aims to improve transparency and remove friction from the car search process. “Honestly,…...