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campaignbrief.com > beyond-the-brief-we-had-to-sell-annoying-as-a-superpower-sunday-gravy-on-national-tiles-new-annoyingly-good-brand-platform

Beyond the Brief: “We had to sell annoying as a superpower” – Sunday Gravy on National Tiles’ new ‘Annoyingly Good’ brand platform

5+ day, 10+ hour ago   (994+ words) What was the brief, and what did you want people to think or feel about National Tiles after seeing this? Brigitte Bayard, Head of Strategy, Sunday Gravy: National Tiles was famous for its promotions and iconic radio ads, but less…...