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campaignbrief.com > beyond-the-brief-we-had-to-sell-annoying-as-a-superpower-sunday-gravy-on-national-tiles-new-annoyingly-good-brand-platform

Beyond the Brief: “We had to sell annoying as a superpower” – Sunday Gravy on National Tiles’ new ‘Annoyingly Good’ brand platform

5+ day, 20+ hour ago   (994+ words) National Tiles after seeing this? Brigitte Bayard, Head of Strategy, Sunday Gravy: National Tiles was famous...recognised for the genuinely great value and quality of its tiles, stone and timber. We needed to reframe...“annoying”, that same distinctiveness was also…...

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