5+ hour, 18+ min ago   (307+ words) Built around a series of deliberately awkward family portraits, ‘Become a Sperm Donor. No Awkward,’ uses humour to break down the discomfort many Australians feel when discussing sperm donation. Says Vanessa Ferguson, CEO, Adora Fertility: “We want to reframe sperm…...

3+ day, 10+ hour ago   (277+ words) Notable work from ATimePlace included Suzuki ‘Jimny Junior’, ‘Jimny FlexXL’; SuzukiFronx ‘Live like you’re in a car ad’; ‘Life is out there’; ‘Good clean dirty fun’; ‘Feels like fun’;‘Woohoo’; ‘Aw Yeah’, ‘Mothers Day Cars’; ‘Official Merchandise of the Melbourne…...

5+ day, 22+ hour ago   (445+ words) Howatson+Company scored Gold for Selleys ‘If You Can Take It, It’s Yours’ in the Communication CUT Print (Outdoor). FINCH has won Silver for ‘Can’t Do That If You’re Driving’, created for Uber in collaboration with Special Australia, in the…...

6+ day, 4+ hour ago   (435+ words) The partnership marks Ads on Pads’ first advertiser-funded brand activation in Australia and builds on a model that has already distributed more than 325,000 free period products across Australia and New Zealand, with 10 percent of profits from the campaign donated to…...

1+ week, 6+ hour ago   (399+ words) Based on a survey of 11,000 adults across 25 markets, the report explores how gaming has evolved to become a space where people build friendships, express identity, develop skills, manage wellbeing, engage with social issues, and participate in culture. The global study…...

2+ week, 1+ day ago   (189+ words) Campaign Brief There were several agencies in Australia that put in strong creative performances over the last 12 months. Over the next few days, Campaign Brief showcases the work of those that made The Work 2026 Australian Hot List… Notable work from…...

1+ week, 5+ day ago   (385+ words) Every Trip Matters is NRMA Roadside Assistance’s first in-language campaign, with story-led creative in English, Hindi, Punjabi, Mandarin and Cantonese featuring real families and community members rather than actors. The integrated campaign spans cultural media and community distribution, dedicated in-language…...

1+ week, 5+ day ago   (369+ words) Campaign Brief ITP is reminding Australians that good tax takes more than a quick click, launching its 2026 tax season campaign, In Good Hands, created end-to-end by Sydney independent creative & media agency REBORN. Building on ITP’s brand platform, The Gold Standard…...

1+ week, 6+ day ago   (256+ words) From performing at the Melbourne International Comedy Festival Galas to becoming a familiar face on Nine Network’s The Block, First Nations comedian and campaign spokesperson Andy Saunders brings his trademark humour and energy to the campaign, fronting a new television…...

1+ week, 6+ day ago   (349+ words) The campaign centres on an image certain to grab attention — a fearful man bent over, braced for the worst — paired with the line “Don’t let an old myth put you in this position.” The ad then achieves what the myth…...