2+ day, 18+ hour ago   (205+ words) Campaign Brief One of Australia’s longest-running ad platforms is still finding new life 21 years later, with its most recent campaign ‘The Happiness List‘ created by Droga5 ANZ, pulling in 37 million views this year. The Brand Hunch podcast’s latest episode features Nathan…...

2+ day, 19+ hour ago   (439+ words) The fun, irreverent and somewhat quirky campaign departs from the traditional world usually associated with ciders – summer, meadows, and long afternoons – instead inserting the brand into the high-energy, early evening occasion. Built from the simple insight that for many Gen…...

3+ day, 18+ hour ago   (183+ words) At the heart of the platform is a simple proposition ‘You give a woof. So do we’. For SavourLife, giving a woof is more than an attitude, it is the reason the business exists. Founded by Michael and Kim McTeigue…...

1+ week, 2+ day ago   (594+ words) AI just handed everyone a production company. You can write a script, generate the visuals, direct a scene, score it, edit it and have the whole thing online before lunch. Incredible. There’s just one problem. Most of it isn’t very…...

5+ day, 17+ hour ago   (470+ words) Global DJ talent, Hayden James and Young Franco played sets from the restaurant counters at Waterloo (NSW) and Docklands (VIC) respectively, with free pizza, free drinks and exclusive meet-and-greets turning the reveal into a mass-scale party across 75 restaurants with thousands of…...

5+ day, 18+ hour ago   (446+ words) Says Tara McKenty, Chief Creative Officer, AKQA AU/NZ: “LIA is the first festival to invest in creative talent. 130 young creatives in a room together, staying together, seeing some of the best creative minds speaking. It’s almost like a mini…...

5+ day, 19+ hour ago   (691+ words) 1. Give us the elevator pitch – who are you and what do you do? We build brands and businesses for the omnichannel world. As our name suggests, we craft and connect the plots that shape how brands are felt and seen....

6+ day, 17+ hour ago   (486+ words) The campaign was born from a simple question: “If breakfast can help guests wake up happier, could it also help them fall asleep?” The result is an integrated campaign brought to life through an earned, influencer, owned, and paid media…...

6+ day, 19+ hour ago   (777+ words) 1. Give us the elevator pitch – who are you and what do you do? Jacko Jacko & Jacko is the team you need when you don’t need the full team. After years in networks and indies, we noticed that bringing business, strategy…...

1+ week, 2+ day ago   (471+ words) Swan Studio started as a creative-only social agency, and added media buying when clients asked the team to run the spend behind the work it was already making. Most performance agencies build the media offering first and try to bolt…...