4+ day, 22+ hour ago   (246+ words) The move removes mandatory office and location requirements for more than 400 employees across Mumbai, Indore and Gurugram. Creativefuel has moved to a fully remote working model, removing mandatory office and location requirements for its workforce of more than 400 employees across…...

5+ day, 18+ hour ago   (161+ words) Bepanthen has launched a new campaign film in Thailand titled “Mom’s Golden Time,” created in collaboration with YDM Thailand and directed by Teerapol Suneta through Suneta House. The campaign centers on a film showing babies guiding their mothers’ hands toward…...

1+ week, 8+ hour ago   (274+ words) SpeakX, an AI-powered English-speaking platform, announced MS Dhoni as its Brand Ambassador, following his recent investment in the company. SpeakX takes a speaking-first approach to learning, designed for people who may have studied English but still hesitate to use it…...

1+ week, 3+ day ago   (254+ words) Created by Lup Jakarta with production by Flow Studio, the Independence Day campaign highlights everyday acts of togetherness and solidarity on Indonesian roads. Corsa, an Indonesian motorcycle tire brand under PT. Multistrada Arah Sarana, has launched a digital film titled…...

1+ week, 4+ day ago   (594+ words) GUT Asia’s Chief Creative Officer on NÜTRL’s South Korea launch, localizing a global brand without changing it, and collaborating with talent beyond traditional endorsement. When vodka-based ready-to-drink brand NÜTRL launched in South Korea, GUT Singapore found the starting point for…...

1+ week, 4+ day ago   (281+ words) The Singapore Manufacturing Federation (SMF) has appointed VML Singapore as lead agency to develop and execute an integrated marketing communications campaign aimed at reshaping perceptions of Singapore’s advanced manufacturing sector. The initiative will address what SMF describes as longstanding misperceptions…...

1+ week, 4+ day ago   (418+ words) Nagai will oversee I&S BBDO’s Japan group companies, while Kuboshita takes charge of the agency’s overall operations from October 1. I&S BBDO has announced two internal leadership appointments effective October 1, 2026, with Yoshihiro Nagai becoming Chairman & CEO, Representative Director, and…...

1+ week, 6+ day ago   (202+ words) The film done in collaboration with Chariot traces Malaysia’s key moments in history through the lens of energy. Tenaga Nasional Berhad (TNB) has released a new film, “Aku, TENAGA,” tracing Malaysia’s history through the lens of energy to mark National…...

1+ week, 6+ day ago   (414+ words) The near-space test in Sweden earned the AirX phone case a Guinness World Records title after the device remained fully operational. We’ve all been there. You drop your smartphone and watch helplessly as it tumbles toward the floor, hoping the…...

1+ week, 6+ day ago   (1721+ words) The VP of Strategy for North Asia at Assembly discusses findings from Beyond the Wave, a recent report examining the shift from cultural visibility to everyday consumption. The global rise of K-culture has created a rare window of opportunity for…...